weDstll®: Your Beauty & Wellness Connection is based in Toronto, Ontario. Sonya Denton is Founder/CEO, Laura Garrett is Co-Founder and Tech Lead. We believe communities bring a sense of security and can help you achieve your goals. They are especially important in the beauty and wellness industry, as people take the brave step to own who they are. Laura and I have felt the power of a supportive community because we have both struggled with our mental health. It was our communities who helped us through tough times. It’s why we are combining our specialization in technology and visual and interactive communication to build a values-based community that supports people in building supportive relationships that will help them live by their values. Our mobile digital platform, weDstll®, enables people to share their values, so they can connect with communities where people help each other achieve their goals. Our mission is to distill people’s beauty and wellness connections, so they work with like-minded people to customize and personalize a unique experience. weDstll® aims to be the trusted place where people live by their values at any time and anywhere. Bios Sonya Denton is the Founder/CEO. She has a B.A. in Radio and Television Broadcasting from Ryerson University; and an MBA from Schulich School of Business. Sonya has more than a decade of experience reporting and anchoring for CBC and CTV television. Her expertise is in visual and interactive communications. She understands how to emotionally connect people with the right information to help them make informed decisions. Laura Garrett is the Co-Founder and Tech Lead. She has a B.Sc. from the University of Toronto in Computer Science and a minor in Psychology. Laura is an experienced full-stack web and mobile developer who has worked from the design phase through to launch and beyond. She built the technology for two MVPs in Toronto’s start-up community; one start-up is funded. Caroline Kotler – Community Engagement. Caroline loves beauty and wellness and works to help grow our in-app community. Advisors Paul Jara has combined deep technical knowledge with business insight for over 25 years of experience. His expertise lies in social networks and mobile commerce, launching technology products and services from startups to the world’s biggest brands. Nicole Charewicz is a Psychological Researcher and Senior Data Analyst. She has a decade of experience in statistical modelling and predictive analysis. She leverages knowledge in personality and game theories and empathy constructs to further understand how digital spaces impact human behaviour. Nancy Carroll is a multiple-decade, award-winning CPG Cosmetics Executive delivering results in growth and profit, from start-ups to multi-billion-dollar brands like L’Oreal, Revlon, Coty and Burt’s Bees. Jacquie Hutchinson is an international make-up artist, product trainer and skincare expert with over 25 years of experience. As one of North America’s top beauty experts, Jacquie holds a Canadian Cosmetics Career Association’s Award of Merit for contributing to practices in the Canadian cosmetic industry.
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